Introducing Simply NKD. What did we strip? Dyes and artificial flavors. Cheetos Simply NKD are naked of dyes, always big on flavor. Let your tastebuds be the judge.​Cheetos snacks are the much-loved cheesy treats that are fun for everyone! You just can’t eat a Cheetos snack without licking the signature “cheetle” off your fingertips. And wherever the Cheetos brand and CHESTER CHEETAH go, cheesy smiles are sure to follow.​